ï»?!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> 新宝五提现快不快365bet线上娱乐网址www.2680com-皇城国际 解析ï¼?011年地板行业的五个发光ç‚?- 建材ç½?/title> <meta name="keywords" content="皇城国际/> <meta name="description" content="title_temp-皇城国际/> <!--<link href="/UI/css/zt/2011floor.css" rel="stylesheet" type="text/css"/> --> <link href="/UI/css/zt/2011floor.css" rel="stylesheet" type="text/css"/> <script>var V_PATH="/";window.onerror=function(){ return true; };</script> </head> <body class="VBody"> <center> <!--灰条--> <div id="798mirej" class="topab01 topbor"> <div id="798mirej" class="topab01left topab01hei"><span class="grey t12"> 解析ï¼?011年地板行业的五个发光ç‚?- 建材ç½?/span></div> <div id="798mirej" class="topab01right topab01hei"><span class="t12 grey"> </span> </div></div> <div id="topWrap"> <!--第一部分--> <div id="798mirej" class="tit_bt"><h2>导语ï¼?/h2></div> <p class="cle dy_nr01">»Ê³Ç¹ú¼Ê面对2007年金融危机以来的地板市场,虽然经è¿?009年的恢复期,2010年的成长期,但是进入2011年以来,面对国家对房地产产业的强力调控,新版国八条及各省、地、市实施细则的出台,各省、地、市特别是一线城市的商业地产及楼市的成交量大幅度下滑,地板市场面临极其严峻的形势,进入了比冬天还要冬天的酷寒时期,这个时期,将极大的挑战各地板企业的经营及其管理能力,对地板企业来说这将明显是一个风险大于机遇的时期,下面我将以五点来对2011年的地板市场做一简要说明:</p> <div id="798mirej" class="tit_bt"><h2>一、市场容量锐减,市场洗牌加剧ï¼?/h2></div> <div id="798mirej" class="left dyl_nr02"><P><b>地板企业的销量由三个部分构成ï¼?/b><br /> 一是新建及存量楼盘的销售而带来的新装用户<br />二是二次及以ä¸?含二手住宅销å”?重新装修的老用æˆ?br />三是大批量一次采购工程装修用æˆ?新装)ã€? </P> <p>»Ê³Ç¹ú¼Ê以上三部分的比例基本上是6ï¼?ï¼?,也就是说新装地板的用户占据了地板整体销量的绝大部分比重;同时目前绝大部分地板企业的目标客户人群也是上述新装用户。而在目前的环境下,地板市场的容量取决于建筑装饰材料市场的容量,建筑装饰材料市场的容量取决于装饰装修市场的容量,装饰装修市场的容量取决于房地产市场的开发数量,房地产市场的开发取决于各地地产的供给及发展,地产市场的发展在目前具有特色的环境下完全是由资金推动的,而资金的来源取决于财经政策的导向,最后的财经政策则完全由政府进行操控ã€? </p> <p>»Ê³Ç¹ú¼Ê目前,以新经济发展模式为导向,降低CPI绝对数值为核心,降低房地产产业在GDP中比重过大的思想,已经成为政府的共识。而最直接的政策就是降低流动性,ä»?010年年底到今年不断推出的提高银行存款准备金率和加息就是最直接的表象,从而达到降低房地产企业盲目发展及保持合理房价的目的;虽然有保民生工程的经适房和廉租房项目,但对于地板企业而言,除对微利的强化木地板销售有一定的补充外,对全局的影响基本上微乎其微,且由此带来的中、高档次定位产品的销售将受到极大冲击。特别是今年上半年企业的日子会非常之艰难ã€?a href="http://www.toobm.com/news/detail-5966043.html" target="_blank" class="red">【详细ã€?/a> </p></div> <div id="798mirej" class="right dyr_nr02"></div> <div id="798mirej" class="cle padd_t7"></div> <div id="798mirej" class="tit_bt"><h2>二、渠道建设及优化成为重中之重ï¼?/h2></div> <p class="cle dy_nr01">»Ê³Ç¹ú¼Ê销售渠道历来是企业发展之关键,更是以品牌建设为核心企业发展的重中之é‡?销售渠道的建设和发展所牵涉的问题很多,今天只简要阐述两点:</p> <div id="798mirej" class="cle bjtp02"></div> <div id="798mirej" class="cle padd_t7"></div> <div id="798mirej" class="left mar_l8 dy_nr03"><img src="http://img1.toocle.com/uppic/a/2011/10/22/c4/ee/c4ee5e8fdb4b4e2898db0939dca23570-286910.gif" /><h3></h2></div> <div id="798mirej" class="cle padd_t7"></div> <ul class="nr_zx"> <li></li> <li></li> <li></li> <li></li> <li></li> <li></li> <li></li> <li></li> <li></li> <li></li> <li></li> <li></li> <li> - - - - - <br/>© <a href="http://www.toobm.com/">建材ç½?/a> 版权所有 技术支持:<a href="http://cn.toocle.com/" target="_blank">生意å®?/a>(002095) </div> </center> <script> (function(){ var bp = 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